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Embracing Local Shopping: From On Demand to Local Demand

Now more than ever before, it's too easy to find ourselves caught in the instantaneous simplicity of on-demand shopping. From groceries delivered right to our doorstep to the latest gadgets, large retailers have made it easy and quick for us to consume.

Yet, going against the grain and adopting a path of slow and purposeful shopping can help us pause, reflect, and choose intentionally, supporting smaller businesses that actually benefit from our purchases.

It’s not about sacrificing convenience, but rather embracing a deeper connection with our community by supporting small businesses! Let’s focus on shifting from on-demand to local demand.

Every dollar spent at a local business circulates within your direct community, supporting local employment, fostering community development, and contributing to a more vibrant local economy. When we default to large retailers, a lot of that potential impact disappears beyond the locals.

Adopting a mindset of close-to-home shopping means embracing and recognizing the true beauty of our neighborhoods, too. Lake Oswego and West Linn are goldmines of unique, locally-owned businesses that offer everything from handcrafted goods to custom services and more. When we choose to explore these local gems, we're not just making purchases; we're making authentic connections with people, places, and things. We're learning the stories behind how these local businesses came to be and meeting the individuals who pour their passion into their businesses.

It’s easier said than done, though… How do we actually begin to rethink automatically going to large chain stores vs. local, smaller businesses? It all starts with intention.

Before clicking "buy" online, take a moment to consider if what you need could be found locally. It may take slightly longer or be a bit more involved by having to go IN to a store, but more often than not, the answer is yes. It’s all about taking the time to intentionally think about how you can make more thoughtful shopping decisions and how they can truly impact the amazing community around you.

Embracing local shopping doesn't mean you have to spend hours searching for what you need, Wander Willamette is here to make it easy for you. Our Local Business Map is the ultimate guide to discovering the best of Lake Oswego and West Linn's small businesses. Whether you're looking for a cozy cafe to relax in, a unique boutique to look for a gift for someone (or yourself!), or professional services like salons and more, our map is your gateway to supporting our local businesses and community.

Let's embrace the joy of discovery, intentional choices, and community connections.

By shifting from on-demand to local demand, we're not just shopping; we're collectively investing in the world we want to live in! Explore Wander Willamette's Local Business Map today, and start your journey of mindful, local shopping in Lake Oswego and West Linn. Together, we can make every purchase a purposeful step towards a thriving, connected community!